• The Cognitive Capitalist: “The returns on attention rise, and with them the incentive to pay attention.” source⌝#

  • “…the desire to participate in an expanding universe of consumption opportunities.”
  • “The crucial economic question then becomes not how much intelligence people can produce, but how much intelligence they can find uses for.”
  • “The cognitive capitalist sees the possibility of an almost limitless expansion of demand, and a world full of minds whose potential has barely begun to be explored.”